Conceptual design and art direction for Gordon’s new Spritz range.

‘Raise a spritz’ was based on celebrating the little wins in life. Like it reaching 11 degrees, or your ex sliding into your dm's'. I designed the type and layout, working with the creatives on imagery.

I also added some targeted copy ideas for places like Manchester where it’s a known fact that Market Street is a nightmare on a Saturday, or platforms 13 & 14 at Manchester Piccadilly are infamously far away from the entrance.

Design [Layout][Print]

Art Direction