Brief: To create a campaign that can grow and flex to suit from Gen Z to Sloggi’s core older demographic.

I was brought on in the very first stages as lead designer, to collaborate with creatives on ideas and concepts. Sloggi TV: A nod back to the 90s and early 2000s using shopping channel aesthetics that will appeal to the nostalgic trends that millennials enjoy whilst still being recognisable and inclusive for an older audience. 

I led the design across the project, from early concept development and designing set elements, to attending the shoot and designing and overseeing final asset delivery. This included out-of-home, in-store, social assets, and full campaign guidelines.