Transforming the 40m Waterloo Station Screen into a cinematic journey through Nature Valley’s core ingredients.

Pushing the footage from TV to introduce a 3D perspective border to create depth and draw focus to the hero ingredients. The entire 40-metre canvas was utilised, allowing the visuals to read clearly from every angle within Waterloo’s busy concourse, no matter where you are standing. A bold palette of Nature Valley greens and yellows anchored the piece firmly within the brand world.

Creatives: Olivia Keable & Rob West

Creative Producer: Jack Higgins

Account: Julianne Kier & Christina Caillard