Transforming the 40m Waterloo Station Screen into a cinematic journey through Nature Valley’s core ingredients.

Introduced a 3D perspective border to create depth and draw focus to the hero ingredients, oats and honey. The entire 40-metre canvas was utilised, allowing the visuals to read clearly from every angle within Waterloo’s busy concourse. A bold palette of Nature Valley greens and yellows anchored the piece firmly within the brand world.