I was honoured to be the Lead Designer for Who’s Your Momma 10th birthday celebrations, working alongside an incredible team to create a series of events marking the impact of this inspiring mentorship programme.

This passion project was especially meaningful, as every woman involved volunteered her time for free. Our core idea centred on the gift of mentorship, a gift to individuals and to the wider creative industry. With this concept as the foundation, I developed a brand world that brought the celebrations to life across events and collateral.

The design system was built around a distinctive colour palette and a library of ownable icons and graphic elements. These were designed to be interchangeable and flexible: specific icons could highlight certain topics, events, or online resources, while the colourways provided consistency and recognition. Importantly, the system was created to transition seamlessly between digital and print, with the added benefit of being easily adaptable for animation, all within a tight turnaround.

It was a fantastic project to be part of and one that I’m deeply proud of. Read more here: www.shesayswhosyourmomma.com