WORK IN PROGRESS!

If you’re here before 13th November 2025, you’re in luck! You can still get a ticket to the She Says: Who’s Your Momma 10th birthday.

I was honoured to be the Lead Designer for Who’s Your Momma 10th birthday. Working alongside an incredible team to create the digital, social, print and main event marking the impact of this inspiring mentorship programme.

This passion project was especially meaningful, as every woman involved volunteered her time for free. Our core idea centred on the gift of mentorship, a gift to individuals and to the wider creative industry. With this concept as the foundation, I developed a brand world that brought the celebrations to life across events and collateral.

The Idea:
Mentorship is one of the most valuable gifts in the creative industry: a gift of time, knowledge, and growth.

It was a fantastic project to be part of and one that I’m deeply proud of. Read more here: www.shesayswhosyourmomma.com

Team: Rachel Gott, Laura Clark, Heather Keywood-Mistry, Pippa Scopes, Emily Fleuriot, Becky Ormrod, Danielle Holley, Meg O'Donnell-Bath, Melissa Lancaster.

Our Symbol:
We turned the gift tag into the campaign’s signature asset. A simple, instantly recognisable object that embodies generosity and connection.

The Activation:
The tag leads all campaign visuals and appears across events as a participatory element. Mentors, mentees, and guests are invited to write their advice, reflections, and experiences on the tags, transforming them into a collective expression of shared wisdom, a living archive of creative mentorship.

The Design:
The design system was built around a distinctive colour palette and a library of ownable icons and graphic elements. These were designed to be interchangeable and flexible: specific icons could highlight certain topics, events, or online resources, while the colourways provided consistency and recognition. Importantly, the system was created to transition seamlessly between digital and print, with the added benefit of being easily adaptable for animation, all within a tight turnaround.