The Brain Tumour Charity’s new event, created in collaboration with Mart Tuttiet and Bicep. A multi-sensory evening dedicated to raising funds and awareness.

I was honoured to have complete design lead and work within a small, collaborative team, to shape the event from its earliest stages, contributing to everything from concepts through to the full visual identity. During initial conversations with the charity, we learned that loss of senses can be a symptom of brain tumours. This insight became the foundation of the concept: an event that celebrates and heightens the senses.

From this, we developed the name SENSORA, for which I created the branding and visual identity. The ambition is for SENSORA to become an annual event that builds in scale and cultural relevance over time. Collaborating with leading chefs such as Mart Tuttiet and Tom Brown, alongside renowned DJs BICEP, informed a clear vision for the event’s look and feel.

Food was at the core of the experience, with six Michelin-star chefs contributing to the evening. Drawing on the connection between food, taste, smell, and sensory perception, I developed a visual identity that both celebrated and disrupted the senses. This included manipulating food imagery to resemble brain scans, using bold, contrasting colour palettes to evoke intensity and intrigue, and introducing a sense of movement, even within static compositions.

The final output includes comprehensive brand guidelines, event collateral, large-scale advertising at Outernet London, and motion design across social, digital platforms, and in-venue screens on the night.

VCCP: Holly Powell, Emma Houlston, Tom Grantham, Eleanor Hardy