The Brain Tumour Charity’s new event, created in collaboration with Mark & James Tuttiett and Bicep. A multi-sensory evening dedicated to raising funds and awareness.

The concept for SENSORA brought together six Michelin-starred chefs alongside a live DJ set from Bicep, all centred around the senses. Brain tumours can lead to the loss of senses, so the idea was simple: let’s celebrate them.

Our role at VCCP was to create the name, visual identity, and communications for the event. From that process came SENSORA.

It was a small but incredibly hardworking team, and I was honoured to be the designer on the project, leading the visual identity from the event branding through to the sensory-inspired visual world.

Food was at the core of the experience so drawing on the connection between food, taste, smell, and sensory perception, I developed a visual identity that both celebrated and disrupted the senses. This included manipulating food imagery to resemble brain scans, using bold, contrasting colour palettes to evoke intensity and intrigue, and introducing a sense of movement, even within static compositions.

The final output includes comprehensive brand guidelines, event collateral, large-scale advertising at Outernet London, and motion design across social, digital platforms, and in-venue screens on the night.

VCCP: Holly Powell, Emma Houlston, Tom Grantham, Eleanor Hardy.

The Brain Tumour Charity: Clare Horwood, Jamie Johnson

James Tuttiett & Mark Tuttiett