VCCP Blue won SEKONDA with our “Any Second Now” campaign. I joined the project as Lead Designer, working alongside Jo Boyle and Hannah Talbut to develop a new art direction for SEKONDA.

Together, we created a distinctive visual identity for the campaign, establishing a fresh creative direction for the brand across its communications.

My role was to create new brand guidelines for SEKONDA, alongside designing the launch of the brand’s new smart ring. While each had its own distinct visual language, both were rooted in the same overarching art direction.

The output spanned motion and static, creating a colourful, flexible new world for SEKONDA to play in.