Campaign for the launch of the PLT x Alabama Barker.

THIS WAS PLTS FIRST COLLECTION WITH ALABAMA BARKER SO THE LOOKEBOOK NEEDED TO INTRODUCE HER TO PLT’S CUSTOMER WHILST TELLING THEM A LITTLE BIT ABOUT HER AND THE SHOWCASING THE COLLECTION. TO DO THIS I FOCUSED ON THE FUN GIRLIE ELEMENTS, AS SHE WAS 16 AT THE TIME IT WAS IMPORTANT TO INJECT A BIT OF PINK TEENAGE SCRAPBOOK FUN.

GRAPHIC DESIGN FOR WEBSITE AND OUT OF HOME.