PRETTYLITTLETHING ORGANIZED AN EXCLUSIVE POOL PARTY IN CANADA, CATERING TO A SELECT GROUP OF INFLUENCERS AND CELEBRITIES. TO ENHANCE THE IMMERSIVE EXPERIENCE, A VARIETY OF BRANDED ELEMENTS WERE ESSENTIAL.
KEY FEATURES INCLUDED PERSONALIZED LOUNGE AREAS WITH THE BRAND’S SIGNATURE COLORS AND LOGOS, OFFERING A VISUALLY COHESIVE ENVIRONMENT. BRANDED GELATO STAND, DJ BOOTH, POOL FLOATS AND INFLATABLES TO ENGAGE IN PLAYFUL ACTIVITIES WHILE PROMOTING THE BRAND.
INTERACTIVE STATIONS OFFERED PHOTO OPPORTUNITIES WITH BRANDED BACKDROPS AND MERCHANDISE, ENCOURAGING SOCIAL MEDIA SHARING AND INCREASING VISIBILITY.
I DESIGNED ALL THE BRANDED ELEMENTS, INCLUDING INVITES, MENUS, WRAPPING FOR A GELATO STAND, CUPS, STEP AND REPEAT BOARDS, SIGNAGE, AND THE DJ BOOTH.
EACH PIECE WAS CRAFTED TO ENSURE A COHESIVE LOOK AND FEEL THROUGHOUT THE EVENT, ENHANCING THE OVERALL EXPERIENCE FOR GUESTS WHILE REFLECTING THE BRAND'S IDENTITY.